Iris arrives from the depths of the sea
Today, January 17, our brand's new collection, Iris , is released, a tribute to the most natural and essential feminine beauty.
Inspired by the underwater world—its textures, living beings, shapes, and aromas—Iris is a selection of necklaces, earrings, rings, and bracelets, always featuring ceramic as the fundamental material.
Rounded and sinuous shapes, within a color palette of lavenders, pinks, greens, and ivories, stand out among the brand's new finishes, which has chosen mother-of-pearl as its new signature for many of its new pieces.
The campaign, created by photographer Rosa Copado , seeks to showcase this sublime and powerful woman in this imaginary underwater world. María Rosenfeldt embodies this feminine figure as the model; her fashion label, Herida de Gato , provides all the styling for the photographs. Makeup director Olga Pastukhova successfully gave María that perfect light.
Iris is the result of years of ideas, images, and creations by Julieta Álvarez, which finally come together with the leitmotif of simple and delicate empowerment in the hands of women.
The collection is already traveling to several locations abroad and is available in the online store.
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Today, January 17 it comes to light the new collection of Julieta Alvarez, Iris. A selection of pieces that honor the essential beauty of femininity.
With the submarine world as an inspiration, we wanted to make an emphasis on textures, living creatures, and fragrances. Iris is a collection of necklaces, earrings, bracelets, and rings, always having ceramics in mind as the main component.
The rounded and sinuous shapes, with a pink, green, lavender and, beige color schemes highlight the new pieces. Along with the new nacre finish that distinguishes the design.
The photographer Rosa Copado held the campaign. It seeks to portray those sublime and powerful women in a submarine imaginary universe. The feminine icon Maria Rosenfeldt incarnates the proposal and her fashion firm Herida de Gato is as well, part of the stylish pictures. Olga Pastukhova, the make up artist has managed to give Maria the perfect lighting.
After years of ideas, images and creativity Iris is the result of Julieta's collection. The result is women empowerment through delicacy and simplicity
The collection is already part of international concept stores and is already available online
